About Danielle

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So far Danielle has created 35 blog entries.

Arch Plumbing & Heating WordPress Web Design

In the beginning of 2017, I was tasked with creating a new logo, brand, and WordPress website for Arch Plumbing & Heating of Mansfield, MA. Starting from scratch, I fused a water drop with a flame to create the logo. Artie is a HUGE NE Patriots fan and often wears his Patriots hat, so it was perfect to use a red, white and blue color scheme.  I wanted to use a strong and chunky bold font for part of the name and a normal variation for the remainder text, so we ended up going with Franklin Gothic Heavy.

Arch Plumbing & Heating […]

Website navigation usability

Website navigation usability is the most crucial element in design.

It makes the difference between a website where users find what they are looking for and one which causes so much frustration that users want to abandon it.

The whole point of designing a website is to allow access the content, so the success of the design depends entirely on the quality of navigation user experience.

It has the same as the navigation of a ship out at sea, which can mean life or death to the sailors on board. A website that provides a poor navigation loses conversions and can kill the […]

Get Your Business Facebook Page Verified

Does your business have a Facebook Page? Do not hesitate to get verified, it’s quick and easy. When you’re verified you appear higher up in search results and in feeds. Plus, you get a nice check mark next to your name!

If your Facebook Page’s category is Local Business, Company or Organization, you may be eligible for a  gray verification badge. If you’re an admin, your Facebook Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Facebook Page, you can use your business’s publicly listed phone number or a […]

Client security update check-in!

Recently, I’ve noticed an uptick in activity related to hacking and unauthorized attempted access of databases and accounts. I’m taking every measure I can to protect client websites, primarily using Wordfence for WordPress clients and RS Firewall for Joomla! clients.

I receive weekly briefings on every client account and if I see anything suspicious or receive an alert of any kind, you’ll be notified as soon as I know. If at any time you want to upgrade to a pro account for your site, you can check out details at and…/joomla-security.html.

There are other firewall security extensions, however, these two […]

Moving Forward Logo Re-brand & Social Media

I recently had the job of creating a new logo for our former Arlington for Hillary campaign group. We choose to re-brand to a new name “Moving Forward Arlington” and so it was then my task for a new look and design. I also only had a few hours to come up with something as Massachusetts Attorney General Maura Healey was holding a town hall event the next day and our group was hosting it in Arlington for 350+ residents. The event was heavily advertised, streamed on Facebook Live and trended locally on Twitter so it was important to have […]

Current Web Design Trend

Ditch Stock Photography
Ditch stock photos and take or use some of your own photography. People want to connect with your business when visiting online, so it should organically feel like your business. Photography is the easiest way of accomplishing this, and it doesn’t always have to be professional. Some of my most successful websites have featured photos taken with an iPhone. The photo above of Crane Beach, is unedited, and was taken by myself with an iPhone 6.

Also, it can save $$. Professional photography is great of course, but it can be expensive for a small business starting out.

Bottom […]

Infographic for Social Media

The Arlington, Lexington, Belmont Democratic Regional Office needed an infographic designed which blends in a local image with Hillary Clinton’s design scheme and also has just enough info for social media. They’re having a grand opening in less than a week with Congresswoman Katherine Clark and it was important to get this out on the proper channels ASAP.

Here’s the final product, blasted out to over a thousand local followers on @ARL4Hillary’s twitter account. It is an edited aerial image of Arlington, with a font (Sharp Sans No1 Bold Regular) and style similar to and her social media campaign.

The Pantsuit. Hillary Clinton’s UX.

This an amazing look into the behind the scenes of the “Pantsuit” user experience for I love the modular design and the changes they made for color-blind visitors. Check out the process below!
Design systems. Pattern libraries. Styleguides. Whatever you want to call them, they are very much in style right now.
A design system’s purpose is to provide consistent, tested and reusable solutions for a common UX problem.

Campaigns move at lightning speed, and have some hard, non-negotiable deadlines. To empower our developers to create and ship products at the pace our needs require while maintaining a consistent UI, a single, […]