Social Media

Get Your Business Facebook Page Verified

Does your business have a Facebook Page? Do not hesitate to get verified, it’s quick and easy. When you’re verified you appear higher up in search results and in feeds. Plus, you get a nice check mark next to your name!

If your Facebook Page’s category is Local Business, Company or Organization, you may be eligible for a  gray verification badge. If you’re an admin, your Facebook Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Facebook Page, you can use your business’s publicly listed phone number or a […]

Moving Forward Logo Re-brand & Social Media

I recently had the job of creating a new logo for our former Arlington for Hillary campaign group. We choose to re-brand to a new name “Moving Forward Arlington” and so it was then my task for a new look and design. I also only had a few hours to come up with something as Massachusetts Attorney General Maura Healey was holding a town hall event the next day and our group was hosting it in Arlington for 350+ residents. The event was heavily advertised, streamed on Facebook Live and trended locally on Twitter so it was important to have […]

Infographic for Social Media

The Arlington, Lexington, Belmont Democratic Regional Office needed an infographic designed which blends in a local image with Hillary Clinton’s design scheme and also has just enough info for social media. They’re having a grand opening in less than a week with Congresswoman Katherine Clark and it was important to get this out on the proper channels ASAP.

Here’s the final product, blasted out to over a thousand local followers on @ARL4Hillary’s twitter account. It is an edited aerial image of Arlington, with a font (Sharp Sans No1 Bold Regular) and style similar to hillaryclinton.com and her social media campaign.

Postcard Design for Campaign

Ryan Solen for Congress (www.solenforcongress.com) needed a postcard for canvassing designed quickly within 24 hours. Here is the final set, which has two different front options and a variety of styles for the back. I created the back fwith plenty of blank space for Ryan’s team to add in voter information and other text. Lauren, who is an amazing Chief of Staff & Comms, loved the Wisconsin flag on the back design. The front has placeholder text and editable graphics as well.

Ryan is a techie and wanted to tweak the text easily for various uses, so I provided color-coded PSDs […]

Responsive WordPress Design

The Corner Butcher Shop of Beverly, MA project is the result of a complete WordPress redesign. It is a responsive, mobile-first, modular design on a sleek content management system. Melinda wanted a vintage feel to the site, so I incorporated an old-time feel to the design, as well as bringing in the prominent use of the chalk board and “look and feel” to the overall vibe of the site.   The goal was to recreate the vibrant experience in the shop, so upon visiting the site there is a hero panorama of the store.  A quick scroll and you have all […]

Now That’s Organic Twitter Growth!

I’m currently the Social Media Manager for the Arlington for Hillary Clinton Twitter account.  I manage the design, photos, logo, favorites, retweets (RT), and 95% of the tweets. Using Twitter Analytics, I tracked my early progress in growing the account.

The the image gallery below shows the first 28 day engagement analytics. It begins the day I took over the @ARL4Hillary Twitter account in Feb of 2016. I was able to grow this account with tremendous success organically through smart and savvy connections and interactions. Notice the green percentage increase in impressions, visits, mentions, and followers.
588% increase in profile visits and […]

#NoBillNoBreak Graphic

I created this graphic in Photoshop to thank @RepKClark from the @ARL4Hillary team for her part in starting #NoBillNoBreak. #Enough was the historic House of Rep sit-in/filibuster to force a vote for common sense gun reform.
‘No bill, no break!’ House Democrats sit in for gun control vote

Democrats staged a remarkable and unruly 16-hour sit-in in the House of Representatives on Wednesday to protest at the lack of progress on gun control. This graphic helped commend her hard work and dedication on social media. The House officially adjourned at 3.14am on Thursday without voting on new measures, but some Democrats were […]

Facebook Business Page Tips

With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too.

Here are some Facebook Business Page tips to up your marketing game.
Define Your Facebook Goals
How you go about running your Facebook Business page is going to depend on your goals. It is a good idea to choose a main goal and then a couple following […]

Publish Great Content While on the Go

Can you imagine watching the setting sun silhouetting the Eiffel tower, while you’re sipping your cappuccino at the quaint little cafe on the street corner?

Suddenly you decide to take out your iPhone, capture the magical sunset, and send it out to your followers on Instagram with an inspiring quote. And while you’re at it, you decide to make it the header image for your next blog post too.

That’s what I love most about being a location independent entrepreneur — the freedom to explore the world, connect with my audience whenever I want, and work on my business, all at the […]

New features for Twitter, Facebook & Instagram

Want to know what’s new in Social Media?

To keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in-test mode” features that are currently being trialed on some of the major platforms – starting with Twitter, which is testing some new customer service focused options.
1. New Twitter Profile Display Options
Twitter’s put a big emphasis on their customer service capacity in recent times, launching longer DMs, new analytics and tracking options and testing out profile improvements like product collection listings. In line with this, Twitter is also testing new on-profile presentation tools.

The first is a […]